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Red Bull —
Beat The Clock

Client
Red Bull
Project
B2B trade activation
Platform
Mobile & tablet
Red Bull logo on navy blue

The brief

An instant-win mobile game that gets store owners playing, and feels unmistakably Red Bull.

The idea

A Red Bull Racing tyre becomes the prize wheel and the stopwatch. Start the clock, stop it, win a prize.

  1. Screen 1: the Red Bull Racing tyre as a prize wheel with a Tap To Start button in the centre
    01

    Start

    The tyre shows every prize up front. Tap to start.

  2. Screen 2: the tyre zooms out and a stopwatch reading 00:00 appears in its centre
    02

    Get ready

    A stopwatch appears in the centre of the tyre.

  3. Screen 3: a clean white clock face at 00:00 inside the tyre
    03

    On the grid

    The prizes clear away, ready to race.

  4. Screen 4: the clock face turns red with yellow digits counting, the tyre blurred as if spinning
    04

    Stop the clock

    The clock runs as the tyre spins. Tap to stop.

  5. Screen 5: the clock frozen at 09:58 with a Tap To See Your Prize button
    05

    Your time

    The clock freezes. Tap to see your prize.

  6. Screen 6: You Win a case of Red Bull, with stacked yellow WIN type, confetti and a Claim Prize button
    06

    You win!

    The prize is revealed. Tap to claim it.

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